Dale Fitton Design LTD
Starting in 2012 and then eventually being established in 2022 I have slowly grown and developed my business through years of study and error. I have grown my clientele and body of work throughout this time whilst also building a network. With simplicity close to my heart, I pride myself on the wide collection of work I have created.
1. Logo Design
The environment in which we us our logo is forever changing. I designed this logo with that in mind making it as dynamic as possible. My brand values consist of Shape, Simplicity, Creativity and Space. I need to make sure the logo reflected those key elements of my brand.
2. Logo Variations
My logo had to be dynamic, I achieved this by simplifying my original design. The logo works well with Height, Width, Shapes, Colour, Black & White, Small or Large. This enables me to use my logo in multiple and evolving environments.
3. Typography
The fonts I used had to be Bold, Modern, Clean or Stylish. Originally I had ideas for a wavy font, but my brand's characteristics worked better with simpler san-serif fonts such as Poppins, Open Sans and Helvetica.
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Poppins
Open Sans
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4. Colour Palette
I have always liked the idea of my colour palette being simple, subtle and stylish. For me, I always wanted my client's work and colours to shine and for my brand/website to present itself as an easel for my client's work.
5. Responsive Website
Like with my colour palette, i wanted my website to be a platform to showcase my portfolio and clients business. Functionality has shaped the growth and development of my website and my work.
6. Business Cards
The environment in which we us our logo is forever changing. I designed this logo with that in mind making it as dynamic as possible. My brand values consist of Shape, Simplicity, Creativity and Space. I need to make sure the logo reflected those key elements of my brand.