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Dale Fitton Design LTD

Starting in 2012 and then eventually being established in 2022 I have slowly grown and developed my business through years of study and error. I have grown my clientele and body of work throughout this time whilst also building a network. With simplicity close to my heart, I pride myself on the wide collection of work I have created.

1. Logo Design

The environment in which we us our logo is forever changing. I designed this logo with that in mind making it as dynamic as possible. My brand values consist of Shape, Simplicity, Creativity and Space. I need to make sure the logo reflected those key elements of my brand.

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2. Logo Variations

My logo had to be dynamic, I achieved this by simplifying my original design. The logo works well in Height, Width, Shapes, Colour, Black & White, Small or Large. This enables me to use my logo in multiple and evolving environments.

3. Typography

The fonts I used had to be Bold, Modern, Clean or Stylish. Originally I had ideas for a wavy font, but my brand's characteristics worked better with simpler san-serif fonts such as Poppins, Open Sans and Helvetica.

A

a

Poppins

Open Sans

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#B9B199

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#FFFFFF

4. Colour Palette 

I have always liked the idea of my colour palette being simple, subtle and stylish. For me, I always wanted my client's work and colours to shine and for my brand/website to present itself as an easel for my client's work.

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5. Responsive Website

The environment in which we us our logo is forever changing. I designed this logo with that in mind making it as dynamic as possible. My brand values consist of Shape, Simplicity, Creativity and Space. I need to make sure the logo reflected those key elements of my brand.

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6. Business Cards

The environment in which we us our logo is forever changing. I designed this logo with that in mind making it as dynamic as possible. My brand values consist of Shape, Simplicity, Creativity and Space. I need to make sure the logo reflected those key elements of my brand.

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