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Traders Tiki Bar Altringham

Traders Tiki Bar is a tiki-themed cocktail and rum bar based in Altrincham. I was tasked with modernizing and updating their current Menu Design which had become a little outdated over the years. The menu had to appeal to the main demographic which was people in their twenties and thirties.

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1. Colour Palette 

I knew instantly that this menu's colour palette had to be bright and energetic to emulate the brand's USP. I played with a few colour schemes and provided Traders Tiki Bar with a variety of palettes to choose from.

2. Typography

With a Tiki bar, the aim was to use Abstract, Creative and Bold fonts. I came across a font called "Africa" which paired well with the assets I was using. The font is clear, bold and visible but also offers that abstract feeling.

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Africa

Futura

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3. Assets

We used many assets on this menu such as Fruit, Bottles, Hawaiian Flowers, Tiki Statues and Masks. With the bar having a lot of Rum in its cocktails and stock the idea was to have Fun and Fresh assets to compliment the menu.

4. Menu Design - FRONT

The old menu took up most of the table due to it having two folds, which wasn't practical in a cocktail bar. With the information we were provided, both the client and designer felt a 4 sided square fold would be the best option.

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5. Menu Design - INSIDE

We decided that the inside of the menu was going to host most of the information/stock. This is why we opted for both pages to be joined together. This enabled us a bigger area to play around with the layout and assets.

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6. Menu Design - BACK

With the complexity of the inside pages we chose to tone the busyness down and decided to space out the wine section with a simpler organisation. This was a conscious decision from the start of the design process.

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