Designer Richard Denney and Al Young from St Luke's Creative Agency came up with this very simple but effective Campaign in the midst of the Corona Virus Pandemic.
Image by St Luke's Creative Agency
Don't Send Our NHS "Backwards"
The campaign opens with a powerful statement saying "Don't send our NHS backwards" This prompts the abbreviation (NHS Logo) to be mirrored horizontally spelling the word NHS backwards to now say "SHN". It acts as a clever/simple visual reference to the adverb and original message. It finishes with the hashtag #StayHomeNow which also fits into the new abbreviation "SHN" -StayAtHome.